Pride Capital Partners finances international growth of Bright River

Amsterdam, February 12, 2019

Bright River has attracted a mezzanine loan from Pride Capital Partners to finance its international growth strategy. Bright River offers scalable and highly automated visual content optimization services for image editing, 3D modeling and product video editing to (r)etailers in Europe and North-America.

Bright River was founded in 2006 with European headquarters in Haarlem and American headquarters in New York. Approximately 750 employees, divided over 5 offices on 3 continents offer customers worldwide with a strong footprint in the US.

Bright River helps online (r)etailers in optimizing their visual product content mix enabling them to create rich and engaging shopping experiences that result in higher conversions and lower return rates. E-commerce success increasingly depends upon visual content optimization (VCO). Bright River applies machine learning and advanced technologies to increase efficiency in image editing, video editing and 3D modeling.

The mezzanine loan is provided to finance the growth of Bright River. The primary focus is on investing in machine learning, advanced visual content optimization and expanding the development and outsourcing teams, such as 3D modeling specialists.

David Jonkers (CEO Bright River): “Visual content optimization plays a critical role in e-commerce by influencing and generating consumer confidence and buying intention. We are thrilled to be able to bring visual product content to the next level and beyond with this investment.”

Lars van ‘t Hoenderdaal (Managing Partner Pride Capital Partners): “Bright River has a strong position in the market of visual content optimization with a scalable and recurring business model. We are impressed with the management team and the international customer portfolio of Bright River. The company has shown strong growth in the past years and we are a good partner in supporting the future growth through our mezzanine loan.”

Pride Capital Partners is a specialized private debt company, formerly known as Main Mezzanine Capital. Pride Capital Partners provides mezzanine loans to profitable and growing companies in the software and IT market in the Benelux and DACH regions. The funding of Pride Capital Partners comes from its own shareholders, wealthy individuals, family offices and (former) entrepreneurs. The portfolio consists of amongst others OnGuard, DataManagement Professionals, BTC, The Valley, Spotzer and German companies KAIROS and COYO.