ScanmarQED enters into partnership with Pride Capital Partners

ScanmarQED, a provider of marketing insights & analytics software and services, finds a strategic partner in Pride Capital Partners. Current President, Marcel van der Kooi, has become a shareholder and Pride Capital Partners also acquired a minority stake, next to providing access to capital. This transaction creates the ideal setting to prepare the company for embarking on the envisaged growth path.

ScanmarQED, headquartered in the Netherlands and with offices in London and Chicago, offers a portfolio of sales, brand & marketing planning software. Customers across the globe use this software to monitor sales, brand health and analyze the effectiveness of their marketing efforts. This allows them to optimally plan future marketing efforts, enabling better budget allocation and more accurate demand forecasting.

Current CEO, Han Meijer, has successfully built ScanmarQED up into a Top 10 European Marketing Analytics company with a highly experienced team and strong product offering. The company services an impressive client base consisting of ca. 60 top tier international clients across a variety of industries, including Retail, Healthcare, Food & Beverages, Tech, Media & Consumer Research.

As of December 1, Marcel van der Kooi will take over the role of CEO and Han Meijer takes on the role of CSO. ScanmarQED aims to become the leading Marketing Analytics company in the EMEA region. The strategy is two-fold: autonomous growth and M&A. Autonomous growth plans include further investing in product development and creating business models to accommodate easy onboarding and the further expansion of client capabilities in the area of marketing automation and analysis. In parallel, the M&A strategy is to create a one-stop shop for Marketing Analytics software and services and to evolve as an international strategic partner for brands and agencies. Pride Capital Partners will actively support ScanmarQED in realizing this growth strategy.

Marcel van der Kooi, CEO ScanmarQED:
“Growth is in every fibre of our company. Our great team and innovative solutions enable companies to grow their business – faster, better, and easier. Likewise, we strive to grow as a company ourselves by continuously rolling out new products to our clients that are smarter, always-on and fully connected. I am grateful to Han for how he has laid a solid foundation for ScanmarQED, and I am proud to lead our company into the next era of growth. I look forward to working with Han and everyone at ScanmarQED building towards a brighter future.”

Han Meijer, CSO of ScanmarQED:
”The rationale behind this growth strategy is to stay an innovative partner for all our clients, with enough scale and resources to fuel new product development, and enough hands in the market to serve our clients with the best quality and knowledge. In a scattered European market, an extensive portion of clients requires a bigger partner of European origin, who brings the experience and specific software features required for the European market. Such a bigger European player will also be more attractive in the competitive landscape in the US. Our M&A strategy, therefore, aims at acquiring European, as well as US-based companies in our “product and tech space” with client portfolios that match ours. I am thrilled that Marcel takes over my role as Group CEO, and I am looking forward to working shoulder to shoulder with Marcel in the Board of Directors, dedicating my efforts in the area of M&A and other strategic initiatives.”

Lars van ’t Hoenderdaal, Managing Partner Pride Capital Partners:
“ScanmarQED has grown into a solid and scalable business with a very impressive client base over the last decade. In the coming years, ScanmarQED will continue to grow with additional back-up by Marcel van der Kooi, with vast operational experience in software businesses, and Pride Capital Partners. Therewith, a solid foundation is laid for the company to realize its growth plans. We as Pride Capital Partners are eager to support management with our expertise in Software and IT both in financial and strategic settings to accelerate the growth of the business. We look forward to the years ahead of us.”

About Pride Capital Partners

Pride Capital Partners supports and invests in profitable and growing businesses in the Software and IT industry. By combining private debt and equity instruments flexibly, Pride Capital Partners offers software and IT entrepreneurs tailor-made financing solutions that enable them to realize their growth ambitions. Typical scenarios include growth, acquisitions and management buy-out (MBO) transactions. The focus is on Benelux and DACH-region companies. Pride Capital Partners has offices in Amsterdam, Cologne and Frankfurt.

The funding of Pride Capital Partners is provided by its own shareholders, institutional investors, wealthy individuals, family offices and (former) entrepreneurs. The portfolio includes The Valley, Worldmeetings, Fairbanks, Spotzer Digital, Fivespark, Bright River, Bluefield, Netaxis, Arcus IT and the DACH companies eKomi, Kendox, moveXM and Link11.

About ScanmarQED

ScanmarQED is a provider of marketing insights & analytics solutions and offers a portfolio of software and services to monitor sales, brand health and analyze the effectiveness of marketing efforts. This allows companies to optimally plan future marketing efforts, enabling better budget allocation and more accurate demand forecasting. ScanmarQED is headquartered in the Netherlands with offices in London and Chicago and services an impressive client base consisting of ca. 60 top tier international clients across a variety of industries, including Retail, Healthcare, Food & Beverages, Tech, Media & Consumer Research.

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