LUXEMBOURG/AMSTERDAM, January 11th, 2017
Talkwalker, a major player in the social media analytics market, is pleased to announce it has secured €5 million in long-term funding from leading Dutch software investor, Main Mezzanine Capital. The funding will allow Talkwalker to accelerate development of its existing analytics platform whilst significantly expanding its sales teams in Europe and the US. A major part of the funding will also be invested in the further development of its existing Artificial Intelligence platform to enable the implementation of revolutionary features in listening, analytics and social media optimization. Currently, Talkwalker is doubled in size and revenues for four consecutive years and has more than 100 employees per today. Talkwalker is a must-have in the social media listening and analytics market; a market that is estimated to grow from $1.6B in 2015 to $5.40B by 2020 according to market research firm MarketsandMarkets.
The company has recently gained significant traction and new clients in the US market being used by brands, agencies, bloggers, and consultancies. It’s built with cutting-edge proprietary technology providing comprehensive social media listening in 187 languages, image recognition of thousands of brands and deep analytics for historical data research. Brands are given a global KPI-driven and real-time view across all social channels which puts them in full control of their social reputation and performance.
Headquartered in Luxembourg, Talkwalker opened in 2015 its first US office in New York City. Expert customer service and support are important differentiators for Talkwalker; with this in mind its goal is proximity to prospects and clients and this funding will allow geo expansion, more local offices, and the hiring of new talent. Talkwalker has 600+ clients worldwide from major brands like Microsoft, Hewlett Packard Enterprise, Benetton, Marie Claire, and PwC, to global agencies like Edelman, Ogilvy, Publicis, and Peppercom. The platform has been adopted by industries across the board including pharmaceuticals, luxury goods, FMCG, telecoms, hospitality, and retail. Talkwalker’s customer base has been doubling each year, leading the existing team to significantly expand in size to accommodate this unprecedented expansion.
“Talkwalker is a leader in the field of social data listening and analytics and we’re impressed with a rapidly expanding customer base, global presence and financial track record of profitable high growth” said Lars van ‘t Hoenderdaal, CEO Main Mezzanine Capital. “Main Mezzanine provides funding to companies with proven success, good management and sufficient growth potential. Therefore we’re excited to work with Talkwalker in this new expansion phase”.
Talkwalker’s rapid growth demonstrates the demand for social data intelligence as brands realize that social media holds vital client and competitor insights, and business data. The Talkwalker platform mines this data, analysing visuals and text in real-time and providing a centralised social data intelligence platform with unlimited users and use cases, plus advanced APIs to ensure data integrity throughout the company.
Talkwalker CEO, Robert Glaesener, said, “Our customer base is increasing daily. This substantial investment from Main Capital will allow us to continue building our company with the expansion of our sales and marketing teams, and further develop our product so we can optimize the social performance of our clients through sophisticated and powerful analytics and insights.”
About Main Mezzanine Capital
Main Mezzanine Capital is part of Main Capital Partners, an investment and financing company focused on profitable and growing companies in the software and TMT sector within the Benelux and Germany. The funding of Main Mezzanine Capital comes from its own shareholders, as well as high net-worth individuals, family offices and (former) entrepreneurs, who wish to set aside their assets in a responsible and cost-effective manner – According to Van ‘t Hoenderdaal a sort of “closed crowd fund”. Main has provided 12 mezzanine loans so far. Companies in the mezzanine portfolio of Main are a.o. OnGuard, TravelBird, ABIT and The Valley.
Talkwalker is one of the world’s leading social data intelligence companies. Its cutting-edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day. Talkwalker’s unique social intelligence software was selected to become a Twitter Official Partner in 2014. The Talkwalker social intelligence platform is used by over 600 clients around the world, including Microsoft, HPE, Volkswagen, Benetton, and communications specialists such as Peppercomm, Publicis, Ogilvy, and Weber Shandwick.