About us

Pride Capital Partners is a specialized private debt company focused on providing mezzanine loans. Mezzanine loans are subordinated loans which can be used to finance growth, acquisitions and management buy-outs. We focus on SME companies in the ICT market in the Netherlands and Germany.

As a result of our experience and dedicated focus on the ICT market we can provide companies and entrepreneurs added value by means of our network, knowledge and capital.

Read more about our way of working and how we provide mezzanine loans.

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  • Private Debt Event:
    Annual theme event about trends, financing and strategy

  • Provide active access to our network and (if possible) providing leads

  • Improving and optimizing reporting

  • Focus on ICT and in depth knowledge of market trends and business models

  • Sparring partner and advising on financial/strategic elements

  • Financing growth (autonomous or through international expansion)

  • Facilitating MBO’s, including attracting senior debt facilities

  • Supporting Buy & Build strategies, incl. actively looking for add-on candidates

Network
Knowledge
Capital
  • Financing growth (autonomous or through international expansion)

  • Facilitating MBO’s, including attracting senior debt facilities

  • Supporting Buy & Build strategies, incl. actively looking for add-on candidates

Team

Lars van ‘t Hoenderdaal
Partner

Lars van ‘t Hoenderdaal

Partner

After graduating his MSc in Business Administration (MBA) from the University of Groningen (RUG), Lars worked for almost 10 years as a banker at ABN Amro Bank and NIBC. Thereafter he founded Main Capital Partners in 1997.

In 20 years Main has evolved from a corporate finance boutique to a specialized investor and financier with a focus on the software and ICT sector in Benelux and Germany. With Pride Capital Partners, Lars continues to build his ambition to, together with the Dutch and German team, become one of the most important semi-strategic private debt providers in the ICT market in North West Europe.

Lars is married, lives in Amsterdam and has 3 grown up children.

Floris Kool
Partner

Floris Kool

Partner

Floris (1978) is Partner at Pride Capital Partners. Since 2007 he has been working in various functions at Main Capital Partners. His primary task is to advise entrepreneurs and management teams in strategic financial matters such as acquisitions, funding and investments. He is involved with analyzing company and market information, structuring financial models and putting together investment memoranda and proposals.

Floris holds a Master in Finance from the University of Groningen (RUG). Floris lives in Amsterdam.

Laurens Asselbergs
Senior Investment Manager

Laurens Asselbergs

Senior Investment Manager

Laurens (1984) is Senior Investment Manager at Pride Capital Partners. In 2011 Laurens started at the Corporate Finance division of Main Capital Partners. There he gained broad experience and was involved in multiple M&A transactions and debt advisory deals.
Currently Laurens focuses on the mezzanine business of Pride Capital Partners. His primary tasks are management of portfolio companies, active sourcing of mezzanine prospects, assisting in mezzanine financing processes and deal execution.

Laurens holds an MSc Financial Management (Business Administration) from the Free University Amsterdam. He lives in Haarlem.

Philipp Urbach
Co-Head Germany / Investment Manager

Philipp Urbach

Co-Head Germany / Investment Manager

Philipp (1990) has been active as a member of the German Pride Capital Partners Mezzanine team since July 2017. He is responsible for: generating potential deal flow in Germany, actively bringing in German mezzanine prospects, supporting in the supervision of mezzanine financing processes and providing analysis and overview of financial proposals. Next to that, he is operationally heading our Cologne office.

Before joining Pride Capital Partners Philipp worked as a structured finance advisor at Deloitte. Philipp holds a master’s degree in Financial Economics from Maastricht University, with a specialization in Banking. During his bachelor phase (Economics at the University of Bonn) he was an intern at financial audit company Ebner Stolz. Philipp lives in Cologne.

Joris Molenaar
Associate

Joris Molenaar

Associate

Joris (1991) has been active as a member of the Pride Capital Partners team since November 2015. He is responsible for: generating potential deal flow, actively bringing in mezzanine prospects, supporting in the supervision of mezzanine financing processes and providing analysis and overview of financial proposals.

Previously, Joris has gained experience at mezzanine provider Beechbrook Capital in London. Joris has a masters degree in Economics & Business Economy from Erasmus University Rotterdam, witch specialisation Financial Economics. During the bachelor phase he was intern at private equity company Karmijn Kapitaal. Joris lives in Kamerik.

Bas Welten
Business Analyst / Manager Investor Relations

Bas Welten

Business Analyst / Manager Investor Relations

Bas (1991) started in December 2017 as analyst for Pride Capital Partners. He is responsible for: generating potential deal flow, actively bringing in mezzanine prospects, supporting in the supervision of mezzanine financing processes and providing analysis and overview of financial proposals. In addition, Bas is as Manager Investor Relations responsible for the contact with our funders.

Previously, Bas has gained experience at Royal Schiphol Group. Bas has a masters degree in Economics & Business Economy from Erasmus University Rotterdam, with specialization Financial Economics. Bas lives in Amsterdam.

Marco Gollman
Business Analyst

Marco Gollman

Business Analyst

Marco has been working for the German Pride Capital Partners Mezzanine team since November 2018. He is responsible for the generation of deal flow in Germany, actively bringing in German mezzanine prospects as well as the long-term support of existing portfolio companies.

Prior to joining Pride Capital Partners, Marco worked as a junior consultant in a medium-sized corporate finance consulting company in various debt advisory and M&A projects. He holds a Bachelor’s degree in Economics and a Master’s degree in Accounting & Finance. Marco lives in Bonn.

Sylvia de Wilde
Office Manager

Sylvia de Wilde

Office Manager

Sylvia started in March 2018 as office manager at Pride Capital Partners. She is responsible for ensuring that all activities in the office run smoothly. In addition to managing the agenda of Lars van ‘t Hoenderdaal she is also responsible for making travel arrangements, all kinds of facility tasks, recruitment and organizing events such as the Private Debt Event.

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